43 Blog topics for Pharma

Cris Brogan lists out 50 Blog Topics for Marketers over at his blog. Some of them are relevant for the Pharma world and others aren’t either for MLR reasons or irrelevance. I’ve reposted the list and have added or removed items to make it relevant to Pharma. That said, some of these topics would require that you follow what a true blog is all about: transparency. As you read the list and see topics imagine what kind of relationship your company could build and situations it could defuse for your company.

What would you change on this list and why? Have you discussed any of these items on your company’s blog (if you even have one yet)? What are your challenges?

1. How to get the most from our patient services department.
2. The best way to recommend an improvement to our product or service.
3. Podcast – complete installation instructions in audio and video.
4. What would you like to see in next year’s catalog?
5. Our favorite projects over the coming months.
6. Some tips that might keep you from needing support.
7. Upcoming/Ongoing coupons and offers.
8. We want to talk. How should we contact you? Where?
9. Five tips for getting more from your [treatment/service].
10. A little bit about us.
11. A walk in our neighborhood.
12. Photos from our community meet up.
13. What goes into our decision process
14. Video – a tour of the plant, and a day in the life of your product.
15. What it’s like to work for our company.
16. We support these non-profit causes, and here’s why.
17. The next two years: how we grow with you.
18. We want to come to work with you (and learn how we can help)!
19. Giving back to the community: our plan.
20. What we worry about over the coming year.
21. How we handle your disputes or complaints.
22. Can you recommend a better process for this?
23. Sometimes, we have to say no.
24. Your call is important to us. We’ll tell you how important.
25. We’re sorry, and here’s how we’ll handle things next time.
26. Report from our independent community review board.
27. Understanding what went wrong.
28. Why we like our competitor’s product better, and how we’ll catch up.
29. Patient Profile – John Appleseed.
30. Our fourth annual YOU awards.
31. What we think is unique about us. Do you agree?
32. Communities in your neighborhood, and several on the Web.
33. Why we believe participation pays off.
34. Meet our four favorite customer service reps for September.
35. Vendors that serve us so we can help you.
36. Our global plan – Vietnam, Italy, and your back yard.
37. What we look for in our leadership.
38. Video – our new smaller offices downtown.
39. Green is our new favorite color- save energy and money with your ______.
40. How corporate responsibility saved us $3Mil last year.
41. Growing up but staying fun.
42. Your event, our treat.
43. Five promises we’ve kept over the last few years.

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